As a marketing intern on the Gatorade team at PepsiCo, I delivered strategic solutions to address real business challenges through comprehensive market analysis and brand innovation. I conducted a competitive analysis using IRI data and social listening tools, performed a 360° SWOT analysis, and developed actionable recommendations that spanned product innovation, creative campaigns, and packaging optimization. I presented final strategic recommendations to senior leadership in a 20-minute executive presentation that directly addressed key business needs and growth opportunities, with some of my recommendations accepted by the team during my internship.